Hannah Shelly

• Manage print and digital production workflows in Asana, coordinating timelines and deliverables to support smooth project execution across communications initiatives.

• Collaborate with outreach staff and partners to align messaging, while overseeing website updates, troubleshooting issues, and ensuring accessibility in partnership with the UW College of the Environment web team.

• Create and support a range of communications products, including layout designs, Mailchimp campaigns, videos, photography, and story maps that highlight WSG’s research and outreach.

• Maintain and monitor digital content for accuracy, relevance, and accessibility; manage SWAG inventory, production orders, and reorders to support outreach needs.

• Contribute to web and social media strategy development and conduct background research to support content planning and development.

• Developed and executed comprehensive marketing campaigns, utilizing email marketing, social media, SEO, SEM, and other digital channels.
• Assisted in the planning, creation, and execution of email campaigns, including list management and analysis of email metrics.
• Collaborated on the creation and execution of Google AdWords campaigns, optimizing targeting and budget allocation for maximum ROI.
• Generated compelling digital content, including blog posts, videos, and infographics, to drive brand awareness and engage the target audience.
• Analyzed website traffic and other digital marketing metrics to improve website visibility and organic search rankings.

• Developed, supported, and maintained the company’s web platform while continuously improving the website’s look and feel with a strong eye toward UX/UI, accessibility, and responsive web design.
• Guided technical and non-technical stakeholders through technical specifications and website strategies, utilizing effective communication, analytical, and technical skills.
• Collaborated with stakeholders on platform upgrades, integrations, troubleshooting, and support requests.
• Led technical development for marketing campaigns, overseeing backend and frontend site development, landing page design, tracking data analytics, and generating reports to inform future decision-making.
• Successfully implemented and designed graphic assets, landing pages, and web forms for digital marketing campaign blitzes, resulting in over 10,000 high-quality leads.

• Developed and implemented marketing strategies to support product sales, customer acquisition, and consistent visual branding across print and digital channels.
• Conceptualized complex organizational goals into easily understood and visually appealing content that attracted and converted sales within target groups.
• Analyzed website and social media click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
• Created and designed materials for print and digital collateral while ensuring high-quality project completion on schedule and within budgetary restrictions.
• Compiled and analyzed detailed market research to guide marketing strategy, resulting in increased customer engagement and retention.

• Generated customer excitement around company products and branding while leading as a specialist able to solve and break down complex tech issues with cell phones, tablets, and computers into easily understood terminology.
• Consistently exceeded quota and sales obtainment goals by 110-120%.
• Continually recognized for customer service and ability to defuse delicate customer interactions.

• Managed digital content for websites, marketing efforts, social media, and blogs to ensure consistent company image and branding.
• Led photography efforts for events, products, and displays, capturing over 100 high-quality images in print and digital marketing materials.
• Designed in-house marketing materials, newsletters, flyers, and weekly advertisements, utilizing Adobe Creative Suite to create eye-catching visuals and messaging.
• Collaborated with cross-functional teams and outside designers in creating print and digital assets, resulting in cohesive and effective marketing campaigns.
• Developed skills in project management and effective communication in a fast-paced, dynamic environment.

• Responsible for digital archiving of photography collections resulting in a streamlined documentation process.
• Assisted with answering phones, archiving film collections, data entry, and gathering materials for program grants.
• Managed and organized gallery exhibition installations and breakdowns.
• Documented and transcribed audio from exhibitions, meetings, and grant programs.
• Created film and media projects for an exhibition featured in Newsweek’s The Daily Beast.

• Managed production of weekly camp videos, including filming, capturing, and editing.
• Developed story timelines and theme creation for weekly video projects.
• Managed schedule and ensured completion of video projects on tight deadlines.

Currently enrolled, expected completion September 2025

Bachelor of Arts in Digital Media & Photography
Focused on visual storytelling, media production, and communication design. Developed strong skills in photography, video editing, and multimedia content creation with an emphasis on social impact and cross-cultural engagement.