Marketing Manager

Diaper Stork

As Marketing Manager at Diaper Stork, I led the development and execution of integrated marketing campaigns across email, social media, SEO, and SEM channels. I collaborated on Google AdWords strategy to optimize targeting and improve ROI, and created digital content—including blog posts, videos, and infographics—to boost engagement and brand visibility. I also analyzed web traffic and campaign metrics to inform strategic adjustments and strengthen online presence. In addition, I contributed to a grant-funded initiative to reduce disposable diaper waste by authoring featured blog posts and developing a comprehensive market strategy report.

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Work Overview

  • Marketing Campaigns: Developed and executed cross-channel marketing strategies spanning email, social media, SEO, and SEM to increase brand visibility and customer engagement.
  • Email Marketing: Created and managed targeted email campaigns, including list segmentation, content design, and performance analysis.
  • Content Creation: Produced original digital content—including blog posts, videos, and infographics—to support outreach goals and drive web traffic.
  • Ad Management: Supported the planning and optimization of Google AdWords campaigns to improve ROI and audience targeting.
  • Grant-Funded Initiative: Led marketing components of a sustainability-focused project aimed at reducing disposable diaper waste, including blog writing and strategic market research.
  • Analytics & Optimization: Monitored website performance and digital campaign metrics to inform content updates and improve organic reach.

Approach & Contributions

  • Audience-Driven Messaging: Tailored content and outreach strategies to reflect the needs and values of environmentally conscious consumers.
  • Collaborative & Agile: Worked with internal stakeholders to align messaging, adjust priorities, and respond quickly to evolving project needs.
  • Strategic & Insightful: Applied market research and data analysis to shape campaign direction and assess marketing effectiveness.
  • Creative & Mission-Aligned: Focused storytelling and visual content around sustainability themes to strengthen brand identity and community engagement.