Web Developer

Sanabria & Associates

As a web developer at Sanabria & Associates, I updated and redesigned the firm’s WordPress-based website to improve usability and enhance user experience. I managed backend development tasks including hosting configuration and technical troubleshooting. One of my key accomplishments was leading a digital campaign to generate asylum-seeker leads by designing landing pages with tailored tracking, analyzing campaign performance (ROI, CPC, impressions), and collaborating with social media influencers. This campaign resulted in more than 10,000 high-quality leads.

Work Overview

  • Website Oversight: Updated and maintained the firm’s WordPress website to improve user experience and interface design.
  • Backend Development: Configured hosting environments, resolved technical issues, and ensured website stability and performance.
  • Lead Generation Campaign: Designed and implemented a series of landing pages with unique tracking to support a digital campaign for asylum seekers.
  • Data & Analytics: Monitored campaign performance through metrics like ROI, CPC, and impressions to optimize outreach efforts.
  • Partnerships: Collaborated with social media influencers to drive campaign visibility and engagement.

Approach & Contributions

  • Collaborative & Goal-Oriented: Partnered with legal and outreach teams to align website content and lead generation strategies with client needs.
  • Strategic & Data-Driven: Used web analytics to inform design and marketing decisions, ensuring measurable impact.
  • Problem-Solving Mindset: Tackled backend challenges with a hands-on approach to troubleshoot issues and improve functionality.
  • User-Centered Design: Focused on creating clear, accessible landing pages that guided users toward legal support services.