— Marketing Manager
DIAPER STORK
Guilt-Free Diapering, Stress-Free Service
Diaper Stork is a mom-owned cloth diaper service serving the greater Seattle metro area and enabling parents to make moral choices for their babies and their communities. Diaper Stork has services geared toward new and prospective parents interested in eco-friendly and sustainable options for diapering.
My duties encompassed managing email marketing, social media engagement, SEO, SEM, and creating enticing digital content. I analyzed customer behavior, industry trends, and competitor activities to inform our digital marketing strategies, and conducted keyword research to optimize SEO. At Diaper Stork, I managed multifaceted digital marketing campaigns, conducted market research, and created engaging digital content. I managed Google AdWords campaigns, and analyzed digital metrics for team insights. My major projects included a home-page redesign and work on a grant-funded project focused on the environmental sustainability and usability of a 100% compostable diaper insert. The campaign has engaged 59 businesses, 96 Non-Governmental Organizations (NGOs), and approximately 12,000 people via email and 10,668 people via social media posts for our composting project.
- Copywriting
- Grant Material Development
- Graphic Design
- Social Media Management
- Email Marketing
- Content Creation
- Paid Advertising
- HTML/CSS
- Website Updates
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