Hannah Shelly Resume

Experience

• Develops and executes comprehensive marketing campaigns, utilizing email marketing, social media, SEO, SEM, and other digital channels.
• Assists in the planning, creation, and execution of email campaigns, including list management and analysis of email metrics.
• Collaborates on the creation and execution of Google AdWords campaigns, optimizing targeting and budget allocation for maximum ROI.
• Generates compelling digital content, including blog posts, videos, and infographics, to drive brand awareness and engage the target audience.
• Analyzes website traffic and other digital marketing metrics to improve website visibility and organic search rankings.

Web Developer  @  Sanabria & Associates /  May 2022-November 2022

• Developed, supported, and maintained the company’s web platform, enhancing the website’s UX/UI, accessibility, and responsiveness.
• Communicated technical specifications and website strategies effectively to technical and non-technical stakeholders.
• Collaborated with stakeholders on platform upgrades, integrations, troubleshooting, and support requests.
• Led technical development for marketing campaigns, overseeing backend and frontend site development, landing page design, tracking data analytics, and generating reports.
• Successfully implemented and designed graphic assets, landing pages, and web forms for digital marketing campaign blitzes, resulting in over 10,000 high-quality leads.

• Developed and executed marketing strategies to drive product sales, customer acquisition, and consistent visual branding across print and digital channels.
• Translated complex organizational goals into visually appealing content that attracted and converted sales within target groups.
• Analyzed website and social media click-to-purchase conversion rates and promotion effectiveness to optimize sales.
• Created and designed print and digital collateral materials while ensuring timely completion within budget constraints.
• Conducted detailed market research to guide marketing strategy, resulting in increased customer engagement and retention.

• Developed and executed marketing strategies to drive product sales, customer acquisition, and consistent visual branding across print and digital channels.
• Translated complex organizational goals into visually appealing content that attracted and converted sales within target groups.
• Analyzed website and social media click-to-purchase conversion rates and promotion effectiveness to optimize sales.
• Created and designed print and digital collateral materials while ensuring timely completion within budget constraints.
• Conducted detailed market research to guide marketing strategy, resulting in increased customer engagement and retention.

• Developed and executed marketing strategies to drive product sales, customer acquisition, and consistent visual branding across print and digital channels.
• Translated complex organizational goals into visually appealing content that attracted and converted sales within target groups.
• Analyzed website and social media click-to-purchase conversion rates and promotion effectiveness to optimize sales.
• Created and designed print and digital collateral materials while ensuring timely completion within budget constraints.
• Conducted detailed market research to guide marketing strategy, resulting in increased customer engagement and retention.

• Streamlined the digital archiving process for photography collections, improving documentation efficiency.
• Provided support in answering phones, archiving film collections, data entry, and gathering materials for program grants.
• Managed and organized gallery exhibition installations and breakdowns.
• Documented and transcribed audio from exhibitions, meetings, and grant programs.
• Created film and media projects for exhibition documentation featured in Newsweek’s The Daily Beast.

• Directed the production of weekly camp videos, including filming, capturing, and editing.

• Developed storylines and themes for weekly video projects.

• Managed schedules to ensure the timely completion of video projects on tight deadlines.

• Captured engaging photographs of campus events, activities, and portraits to visually showcase the university’s vibrant community.
• Produced high-quality visual content utilized for marketing and advertising purposes, including website updates, brochures, and displays.
• Efficiently organized and categorized photographs, ensuring easy accessibility for various marketing collateral, such as websites, brochures, and displays.
• Conducted professional photo sessions, capturing images of professors and new students, enhancing the university’s brand representation.