Marketing Manager

Wagshal's Family of Businesses

As the Marketing Manager at Wagshal’s, I took on a multifaceted role, which included overseeing social media, content creation, email marketing, graphic design, analytics, project management, marketing strategy, sales, and implementing a Doordash and Uber Eats order platform. Through my strategic initiatives and targeted campaigns, I successfully boosted the brand’s social media following and significantly increased online revenue generation. Moreover, my efforts resulted in a remarkable year-over-year profit growth of 10%, showcasing the effectiveness of my marketing endeavors, including the successful integration of the Doordash and Uber Eats order platform to enhance customer accessibility and convenience.

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Work Overview

  • Digital Marketing & Online Sales: Managed and expanded Wagshal’s digital presence through strategic use of social media, email marketing, SEO, and third-party ordering platforms.
  • Content Creation & Design: Produced branded content including graphics, emails, and social media visuals that aligned with promotional goals and seasonal campaigns.
  • Platform Integration: Spearheaded the implementation of Doordash and Uber Eats, enhancing online ordering capabilities and increasing customer accessibility.
  • Marketing Strategy & Analytics: Developed and executed marketing plans informed by performance data, resulting in a 10% year-over-year profit increase.
  • Project & Team Coordination: Oversaw campaign timelines, collaborated across departments, and aligned marketing activities with business objectives.

Approach & Contributions

  • Strategic & Entrepreneurial: Leveraged analytics and performance data to guide decisions and identify growth opportunities, including successful third-party app integrations.
  • Creative & Results-Driven: Balanced visual storytelling with measurable goals, driving increased engagement and online sales.
  • Cross-Functional Leadership: Collaborated with sales, kitchen, and operations staff to ensure cohesive brand messaging and customer experience.
  • Adaptable & User-Focused: Responded quickly to evolving customer needs, particularly by launching new online sales platforms and adapting marketing content accordingly.

The Results