Communications Specialist
Washington Sea Grant
As the Communications Specialist at Washington Sea Grant, I manage digital content, coordinate outreach materials, and support communication strategies across programs. I oversee website updates, social media planning, and advertising campaigns, ensuring accessibility and consistency. I also handle project tracking, event support, and the production of outreach and educational materials.
Work Overview
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Website Oversight: Maintains and updates content, troubleshoots issues, and coordinates with developers to enhance functionality and accessibility.
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Social Media Strategy: Develops and schedules content across platforms, aligning messaging with outreach goals and seasonal campaigns.
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Outreach Materials & SWAG: Coordinates the design, ordering, and inventory of promotional and educational materials.
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Advertising Management: Plans, places, and tracks digital and print ad campaigns, including budget and deadline coordination.
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Event Support: Assists with logistics, materials, and on-site communication needs for public engagement.
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Content Creation: Produces stories, visuals, emails, and videos that highlight research, outreach, and community impact.
Approach & Contributions
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Collaborative & User-Centered Approach: Works closely with program staff, partners, and web teams to align communication strategies with audience needs.
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Strategic & Organized: Utilizes project management tools to track timelines, prioritize tasks, and ensure smooth production workflows.
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Accessible & Inclusive Design: Prioritizes accessibility in digital content and communications to ensure usability for diverse audiences.
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Creative & Data-Informed: Balances storytelling with performance metrics, using visuals and analytics to guide content development.